Marketing Can Be the Problem Or the Solution: You’re a conscious entrepreneur. You want to make the world a better place with the work you’re doing: You want to add more beauty to the world You want to make your customers feel seen, heard and cared for You want to advocate for environmentally friendly business […]

Special Edition: From the Desk of a Crafted Communications Intern, Brier Barclay A few things you’ll find in this blog: what is holistic and intuitive marketing, how is it different from traditional marketing, the benefits of this approach and what I have learned on this journey.  Have you ever thought to yourself, “what even is […]

How to Ditch Convention and Develop Your Inner Wisdom A Few Things You’ll Find in This Blog: A few things you’ll find in this blog: how to make decisions as an entrepreneur, how the different decision-making types look and feel, what modalities you can look to for guidance and tips on getting in touch with […]

How to expand your brand in 2021 without hustling, breaking your boundaries or losing sleep Quick Preview: In this blog post we are going to talk about: The 2021 ecosystem (and how you and your business belong in it!) Business expansion (and why it’s a paradox) 6 ways you can expand your brand in 2021 […]

Need to start from the very beginning? Want to know the difference between an onboarding campaign and a nurture campaign? We’ve broken down email marketing into three parts, to help you feel ready to take on the world: Part i: When you know you need to start email marketing Part ii: What is email marketing […]

(And why your marketing efforts are being wasted without one) Are you familiar with the term sales funnel? If you just had to low-key Google search “sales funnel“, have no shame. This is a judgment-free space. After all, one of our biggest writing tips is never to throw around jargon unless you’re 100% confident that […]