Email Marketing In Practice Are you the kind of learner that needs to see theory put into practice in order to really understand it? Ya, us too. That’s why we’ve written this blog – to help you apply the lessons you learned in How to Write a Great Email and Intro to Email Marketing to […]

Email Marketing, Marketing, Uncategorized

September 18, 2020

Our 5 Favourite Emails

Woman reads email on her phone

3 Email Marketing Tips to Increase Your Open Rates and Build Your Contact List You deserve to understand the big picture of email marketing. That’s why we’ve been discussing elements of it weekly – what it is, why it matters, how it works and even giving you some ideas. Now we want you to know […]

Email Marketing, Marketing, Writing

September 2, 2020

How to Make Sure People Read Your Emails

(And why it’s not just about perfect spelling and grammar) Disclaimer: This is not a soapbox rant about spelling mistakes. Actually, it’s mostly a series of GIFs. But we think this conversation needs to be more nuanced than the same old message, “Always proofread your work.” Different marketing platforms demand different types of language rules […]

Marketing, Meet Us, Writing

July 23, 2020

The Top 3 Writing Mistakes in Marketing

Two women editing their work

And Why it Matters for Marketing Your Business Have you heard someone use the term “copywriting” before and thought someone was referring to this: or maybe this: It’s okay, you’re not the only one. But what we do here at Crafted Communications isn’t about determining intellectual property (copyright licensing). We write words that sell things […]

Marketing, Writing, Your Website

July 17, 2020

What’s the Difference Between Copywriting and Content Writing?

woman laughing behind computer screen

And how we can help you create high-converting website copy Websites for business leaders: You need a website that is going to grow your business. The problem is, many websites don’t have the right words on it to convert leads into sales. Are you confident that the words on your website are doing what they […]

Marketing, Meet Us, Writing, Your Website

June 17, 2020

Why the Words on Your Website Matter

How to Start Your Own Customized Word Palette Experiencing Writer’s Block? You’re not alone. Writer’s block happens to everyone! Try creating a word-colour palette for your brand to get you writing again. You don’t have to stay stuck. Finding the right words can be the hardest part of marketing your business, and we want to […]

Marketing, Writing

June 10, 2020

Choose the Right Words to Talk About Your Business

Tablescape of colours

(And why most businesses forget the most obvious one!) Your Quick Notes: You know the value of using the best words when writing content for your business. We’re talking triple-word-Scrabble-point kind of words that will give you all kinds of return on your investment. Whether you’ve invested time, energy or resources, you deserve to see […]

Marketing, Video, Writing

May 27, 2020

The Best 3 Words to Grow Your Business

Above shot of Julia and Val writing sales copy

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L0R 1B7
Beamsville, ON
Canada

We acknowledge that we live and operate on stolen land of Mississaugas of the Credit First Nation. We give respect and reverence to those who came before us.