How Your Brand Should Communicate and Respond During a Pandemic Since the start of the COVID-19 pandemic in Canada, we’ve been walking the fine line of keeping up to date with the impacts of the pandemic and also, not overwhelming our brains with information to protect our mental health. One way we tried to do […]

(And why your marketing efforts are being wasted without one) Are you familiar with the term sales funnel? If you just had to low-key Google search “sales funnel“, have no shame. This is a judgment-free space. After all, one of our biggest writing tips is never to throw around jargon unless you’re 100% confident that […]

A few things about communication, creativity feminism and nature that delighted us recently With a few more spare moments in our days at home, we’ve found ourselves letting curiosity take the driver’s seat. We’ve been reading books, blogs and articles around topics like creativity, communication, feminism and nature (it’s especially interesting to us when these […]