Marketing Can Be the Problem Or the Solution: You’re a conscious entrepreneur. You want to make the world a better place with the work you’re doing: You want to add more beauty to the world You want to make your customers feel seen, heard and cared for You want to advocate for environmentally friendly business […]

Marketing, Mindful Marketing, Writing, Your Website

June 23, 2021

How to be More Inclusive in Your Marketing Practices

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A few things you’ll find in this blog: How to make marketing a spiritual practice, the #1 document to start creating about your audience, why contact forms are so important, and how to journal your way to a peaceful mind and a clear brand message. Can Marketing Actually Feel Good? Yes, marketing can feel good. […]

Intuitive Marketing, Marketing, Mindful Marketing, Writing

March 9, 2021

4 Easy Ways to Get Better at Marketing (You’re probably already doing 2 of them without realizing it!)

How to expand your brand in 2021 without hustling, breaking your boundaries or losing sleep Quick Preview: In this blog post we are going to talk about: The 2021 ecosystem (and how you and your business belong in it!) Business expansion (and why it’s a paradox) 6 ways you can expand your brand in 2021 […]

COVID-19, Marketing, Writing

January 13, 2021

Have You Thought About These Marketing Goals in 2021? (Hint: They Aren’t What You Think)

woman works at her desk on a laptop

3 Email Marketing Tips to Increase Your Open Rates and Build Your Contact List You deserve to understand the big picture of email marketing. That’s why we’ve been discussing elements of it weekly – what it is, why it matters, how it works and even giving you some ideas. Now we want you to know […]

Email Marketing, Marketing, Writing

September 2, 2020

How to Make Sure People Read Your Emails

Email Marketing Ideas Here are your next 15 emails , on the house! Cheers! We’ve been talking a lot about email marketing lately. Maybe it’s because email marketing is one of the most misunderstood creatures in the marketing world and we want to help everyone see how awesome it is. Or maybe it’s because the […]

Email Marketing, Marketing, Writing

August 26, 2020

15 Prompts to Help You Write Your Next Email

Julia and Val Creating Swipe Files

Is Email Marketing Right for My Business? If you own a business or lead marketing-communications at your workplace, we know how busy you are. If you’re taking time out of your day to work on marketing, you deserve to know that your valuable time will bring you a return, whether it be:  Increased sales New […]

Marketing, Writing

August 11, 2020

Why Email Marketing

(And why it’s not just about perfect spelling and grammar) Disclaimer: This is not a soapbox rant about spelling mistakes. Actually, it’s mostly a series of GIFs. But we think this conversation needs to be more nuanced than the same old message, “Always proofread your work.” Different marketing platforms demand different types of language rules […]

Marketing, Meet Us, Writing

July 23, 2020

The Top 3 Writing Mistakes in Marketing

Two women editing their work

And Why it Matters for Marketing Your Business Have you heard someone use the term “copywriting” before and thought someone was referring to this: or maybe this: It’s okay, you’re not the only one. But what we do here at Crafted Communications isn’t about determining intellectual property (copyright licensing). We write words that sell things […]

Marketing, Writing, Your Website

July 17, 2020

What’s the Difference Between Copywriting and Content Writing?

woman laughing behind computer screen

Because, “not today writer’s block!” We give you three writing prompts to set you up for success the next time you write copy for your business. In the conclusion paragraph, we’ll tell you how you can translate your brainstorming to awesome pieces of written material for your next email, social media post or blog! Booking […]

Marketing, Uncategorized, Writing, Your Website

July 8, 2020

3 Writing Prompts to Help You Write Awesome Copy For Your Business (Even When You Don’t Feel Like It)

Woman in grey sweater writing

And how we can help you create high-converting website copy Websites for business leaders: You need a website that is going to grow your business. The problem is, many websites don’t have the right words on it to convert leads into sales. Are you confident that the words on your website are doing what they […]

Marketing, Meet Us, Writing, Your Website

June 17, 2020

Why the Words on Your Website Matter

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Beamsville, ON
Canada

we work on the beautiful, traditional land of the  Anishinaabeg, Ojibway/Chippewa and Haudenosaunee
peoples. 

We acknowledge that we live and operate on stolen land. We give respect and reverence to the many indigenous people of turtle island who came before us and who live here still today. 

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Questions? Email us at: 
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