(And why it’s not just about perfect spelling and grammar) Disclaimer: This is not a soapbox rant about spelling mistakes. Actually, it’s mostly a series of GIFs. But we think this conversation needs to be more nuanced than the same old message, “Always proofread your work.” Different marketing platforms demand different types of language rules […]

Marketing, Meet Us, Writing

July 23, 2020

The Top 3 Writing Mistakes in Marketing

Two women editing their work

And how we can help you create high-converting website copy Websites for business leaders: You need a website that is going to grow your business. The problem is, many websites don’t have the right words on it to convert leads into sales. Are you confident that the words on your website are doing what they […]

Marketing, Meet Us, Writing, Your Website

June 17, 2020

Why the Words on Your Website Matter

A few things about communication, creativity feminism and nature that delighted us recently With a few more spare moments in our days at home, we’ve found ourselves letting curiosity take the driver’s seat. We’ve been reading books, blogs and articles around topics like creativity, communication, feminism and nature (it’s especially interesting to us when these […]

Behind the Scenes, Meet Us

May 1, 2020

Four Things We’ve Learned During the COVID-19 Lockdown

Julia and Val researching on lap top.

Who we write for: If you’re a business owner, in a communications/marketing/PR role at your organization or a creative entrepreneur who loves designing (but maybe doesn’t love writing), then this blog is for you. Finding the right words: So many professionals we’ve talked to say that writing is the most anxiety-producing part of marketing. We […]

Meet Us

January 21, 2020

Meet Crafted Communications

Julia and Val at writing desk

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L0R 1B7
Beamsville, ON
Canada

We acknowledge that we live and operate on stolen land of Mississaugas of the Credit First Nation. We give respect and reverence to those who came before us.