Email Marketing In Practice Are you the kind of learner that needs to see theory put into practice in order to really understand it? Ya, us too. That’s why we’ve written this blog – to help you apply the lessons you learned in How to Write a Great Email and Intro to Email Marketing to […]

Email Marketing, Marketing, Uncategorized

September 18, 2020

Our 5 Favourite Emails

Woman reads email on her phone

3 Email Marketing Tips to Increase Your Open Rates and Build Your Contact List You deserve to understand the big picture of email marketing. That’s why we’ve been discussing elements of it weekly – what it is, why it matters, how it works and even giving you some ideas. Now we want you to know […]

Email Marketing, Marketing, Writing

September 2, 2020

How to Make Sure People Read Your Emails

Email Marketing Ideas Here are your next 15 emails , on the house! Cheers! We’ve been talking a lot about email marketing lately. Maybe it’s because email marketing is one of the most misunderstood creatures in the marketing world and we want to help everyone see how awesome it is. Or maybe it’s because the […]

Email Marketing, Marketing, Writing

August 26, 2020

15 Prompts to Help You Write Your Next Email

Julia and Val Creating Swipe Files

Need to start from the very beginning? Want to know the difference between an onboarding campaign and a nurture campaign? We’ve broken down email marketing into three parts, to help you feel ready to take on the world: Part i: When you know you need to start email marketing Part ii: What is email marketing […]

Email Marketing, Marketing

August 19, 2020

Intro to Email Marketing

Julia and Val hold up a sign that says email marketing

Is Email Marketing Right for My Business? If you own a business or lead marketing-communications at your workplace, we know how busy you are. If you’re taking time out of your day to work on marketing, you deserve to know that your valuable time will bring you a return, whether it be:  Increased sales New […]

Marketing, Writing

August 11, 2020

Why Email Marketing

(And why it’s not just about perfect spelling and grammar) Disclaimer: This is not a soapbox rant about spelling mistakes. Actually, it’s mostly a series of GIFs. But we think this conversation needs to be more nuanced than the same old message, “Always proofread your work.” Different marketing platforms demand different types of language rules […]

Marketing, Meet Us, Writing

July 23, 2020

The Top 3 Writing Mistakes in Marketing

Two women editing their work

And Why it Matters for Marketing Your Business Have you heard someone use the term “copywriting” before and thought someone was referring to this: or maybe this: It’s okay, you’re not the only one. But what we do here at Crafted Communications isn’t about determining intellectual property (copyright licensing). We write words that sell things […]

Marketing, Writing, Your Website

July 17, 2020

What’s the Difference Between Copywriting and Content Writing?

woman laughing behind computer screen

Because, “not today writer’s block!” We give you three writing prompts to set you up for success the next time you write copy for your business. In the conclusion paragraph, we’ll tell you how you can translate your brainstorming to awesome pieces of written material for your next email, social media post or blog! Booking […]

Marketing, Uncategorized, Writing, Your Website

July 8, 2020

3 Writing Prompts to Help You Write Awesome Copy For Your Business (Even When You Don’t Feel Like It)

Woman in grey sweater writing

And how we can help you create high-converting website copy Websites for business leaders: You need a website that is going to grow your business. The problem is, many websites don’t have the right words on it to convert leads into sales. Are you confident that the words on your website are doing what they […]

Marketing, Meet Us, Writing, Your Website

June 17, 2020

Why the Words on Your Website Matter

How to Start Your Own Customized Word Palette Experiencing Writer’s Block? You’re not alone. Writer’s block happens to everyone! Try creating a word-colour palette for your brand to get you writing again. You don’t have to stay stuck. Finding the right words can be the hardest part of marketing your business, and we want to […]

Marketing, Writing

June 10, 2020

Choose the Right Words to Talk About Your Business

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Beamsville, ON
Canada

We acknowledge that we live and operate on stolen land of Mississaugas of the Credit First Nation. We give respect and reverence to those who came before us.