Brené Brown talks about the “messy middle” of any project – the part of the journey that comes after the exciting beginning, and before the rewarding ending. It’s when you hit the wall – maybe you feel lost, stuck or start questioning why on earth you ever thought you could do this. What was I […]

Entrepreneurship, Intuitive Marketing, Marketing, Mindful Marketing

August 4, 2021

Does Your Business Feel Stuck? (It’s probably one of these three marketing ailments)

two female cofounders look at phone discussing marketing strategy

Marketing Can Be the Problem Or the Solution: You’re a conscious entrepreneur. You want to make the world a better place with the work you’re doing: You want to add more beauty to the world You want to make your customers feel seen, heard and cared for You want to advocate for environmentally friendly business […]

Marketing, Mindful Marketing, Writing, Your Website

June 23, 2021

How to be More Inclusive in Your Marketing Practices

inclusive marketing photo of crafted cofounders hold letter word board reading welcome

Special Edition: From the Desk of a Crafted Communications Intern, Brier Barclay A few things you’ll find in this blog: what is holistic and intuitive marketing, how is it different from traditional marketing, the benefits of this approach and what I have learned on this journey.  Have you ever thought to yourself, “what even is […]

Behind the Scenes, Marketing

April 14, 2021

Why You Should Pass On These Traditional Marketing Tactics (and what to do instead)

A few things you’ll find in this blog: How to make marketing a spiritual practice, the #1 document to start creating about your audience, why contact forms are so important, and how to journal your way to a peaceful mind and a clear brand message. Can Marketing Actually Feel Good? Yes, marketing can feel good. […]

Intuitive Marketing, Marketing, Mindful Marketing, Writing

March 9, 2021

4 Easy Ways to Get Better at Marketing (You’re probably already doing 2 of them without realizing it!)

How to expand your brand in 2021 without hustling, breaking your boundaries or losing sleep Quick Preview: In this blog post we are going to talk about: The 2021 ecosystem (and how you and your business belong in it!) Business expansion (and why it’s a paradox) 6 ways you can expand your brand in 2021 […]

COVID-19, Marketing, Writing

January 13, 2021

Have You Thought About These Marketing Goals in 2021? (Hint: They Aren’t What You Think)

woman works at her desk on a laptop

Email Marketing In Practice Are you the kind of learner that needs to see theory put into practice in order to really understand it? Ya, us too. That’s why we’ve written this blog – to help you apply the lessons you learned in How to Write a Great Email and Intro to Email Marketing to […]

Email Marketing, Marketing, Uncategorized

September 18, 2020

Our 5 Favourite Emails

Woman reads email on her phone

3 Email Marketing Tips to Increase Your Open Rates and Build Your Contact List You deserve to understand the big picture of email marketing. That’s why we’ve been discussing elements of it weekly – what it is, why it matters, how it works and even giving you some ideas. Now we want you to know […]

Email Marketing, Marketing, Writing

September 2, 2020

How to Make Sure People Read Your Emails

Email Marketing Ideas Here are your next 15 emails , on the house! Cheers! We’ve been talking a lot about email marketing lately. Maybe it’s because email marketing is one of the most misunderstood creatures in the marketing world and we want to help everyone see how awesome it is. Or maybe it’s because the […]

Email Marketing, Marketing, Writing

August 26, 2020

15 Prompts to Help You Write Your Next Email

Julia and Val Creating Swipe Files

Need to start from the very beginning? Want to know the difference between an onboarding campaign and a nurture campaign? We’ve broken down email marketing into three parts, to help you feel ready to take on the world: Part i: When you know you need to start email marketing Part ii: What is email marketing […]

Email Marketing, Marketing

August 19, 2020

Intro to Email Marketing

Julia and Val hold up a sign that says email marketing

Is Email Marketing Right for My Business? If you own a business or lead marketing-communications at your workplace, we know how busy you are. If you’re taking time out of your day to work on marketing, you deserve to know that your valuable time will bring you a return, whether it be:  Increased sales New […]

Marketing, Writing

August 11, 2020

Why Email Marketing

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Beamsville, ON
Canada

we work on the beautiful, traditional land of the  Anishinaabeg, Ojibway/Chippewa and Haudenosaunee
peoples. 

We acknowledge that we live and operate on stolen land. We give respect and reverence to the many indigenous people of turtle island who came before us and who live here still today. 

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