And Why it Matters for Marketing Your Business Have you heard someone use the term “copywriting” before and thought someone was referring to this: or maybe this: It’s okay, you’re not the only one. But what we do here at Crafted Communications isn’t about determining intellectual property (copyright licensing). We write words that sell things […]

Marketing, Writing, Your Website

July 17, 2020

What’s the Difference Between Copywriting and Content Writing?

woman laughing behind computer screen

Because, “not today writer’s block!” We give you three writing prompts to set you up for success the next time you write copy for your business. In the conclusion paragraph, we’ll tell you how you can translate your brainstorming to awesome pieces of written material for your next email, social media post or blog! Booking […]

Marketing, Uncategorized, Writing, Your Website

July 8, 2020

3 Writing Prompts to Help You Write Awesome Copy For Your Business (Even When You Don’t Feel Like It)

Woman in grey sweater writing

And how we can help you create high-converting website copy Websites for business leaders: You need a website that is going to grow your business. The problem is, many websites don’t have the right words on it to convert leads into sales. Are you confident that the words on your website are doing what they […]

Marketing, Meet Us, Writing, Your Website

June 17, 2020

Why the Words on Your Website Matter

How to Start Your Own Customized Word Palette Experiencing Writer’s Block? You’re not alone. Writer’s block happens to everyone! Try creating a word-colour palette for your brand to get you writing again. You don’t have to stay stuck. Finding the right words can be the hardest part of marketing your business, and we want to […]

Marketing, Writing

June 10, 2020

Choose the Right Words to Talk About Your Business

Tablescape of colours

(And why most businesses forget the most obvious one!) Your Quick Notes: You know the value of using the best words when writing content for your business. We’re talking triple-word-Scrabble-point kind of words that will give you all kinds of return on your investment. Whether you’ve invested time, energy or resources, you deserve to see […]

Marketing, Video, Writing

May 27, 2020

The Best 3 Words to Grow Your Business

Above shot of Julia and Val writing sales copy

How Your Brand Should Communicate and Respond During a Pandemic Since the start of the COVID-19 pandemic in Canada, we’ve been walking the fine line of keeping up to date with the impacts of the pandemic and also, not overwhelming our brains with information to protect our mental health. One way we tried to do […]

COVID-19, Marketing

May 22, 2020

The 10 Best Business Responses We’ve Seen to COVID-19 – and What You Can Learn From Them

Letter board saying "don't panic" with face mask below it

(And why your marketing efforts are being wasted without one) Are you familiar with the term sales funnel? If you just had to low-key Google search “sales funnel“, have no shame. This is a judgment-free space. After all, one of our biggest writing tips is never to throw around jargon unless you’re 100% confident that […]

Marketing, Uncategorized

May 15, 2020

What is a Sales Funnel?

Sales funnels for strategic marketing

A few things about communication, creativity feminism and nature that delighted us recently With a few more spare moments in our days at home, we’ve found ourselves letting curiosity take the driver’s seat. We’ve been reading books, blogs and articles around topics like creativity, communication, feminism and nature (it’s especially interesting to us when these […]

Behind the Scenes, Meet Us

May 1, 2020

Four Things We’ve Learned During the COVID-19 Lockdown

Julia and Val researching on lap top.

4 Routines We’ve Developed During the Quarantine (*Hint: they’re not about hustling).

Behind the Scenes

April 16, 2020

Quarantine Routines

At Crafted Communications, our business is a certified StoryBrand Guide. In this article, we want to overview 3 reasons why this is important to you and the words we write for you. What is StoryBrand? Check out free resources from StoryBrand Marketing here. If you’ve never heard of StoryBrand before, here’s a quick summary of […]

Marketing

April 7, 2020

What is StoryBrand? And how will it help you grow your business?

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L0R 1B7
Beamsville, ON
Canada

We acknowledge that we live and operate on stolen land of Mississaugas of the Credit First Nation. We give respect and reverence to those who came before us.