(And why most businesses forget the most obvious one!) Your Quick Notes: You know the value of using the best words when writing content for your business. We’re talking triple-word-Scrabble-point kind of words that will give you all kinds of return on your investment. Whether you’ve invested time, energy or resources, you deserve to see […]

Marketing, Video, Writing

May 27, 2020

The Best 3 Words to Grow Your Business

Above shot of Julia and Val writing sales copy

How Your Brand Should Communicate and Respond During a Pandemic Since the start of the COVID-19 pandemic in Canada, we’ve been walking the fine line of keeping up to date with the impacts of the pandemic and also, not overwhelming our brains with information to protect our mental health. One way we tried to do […]

COVID-19, Marketing

May 22, 2020

The 10 Best Business Responses We’ve Seen to COVID-19 – and What You Can Learn From Them

Letter board saying "don't panic" with face mask below it

(And why your marketing efforts are being wasted without one) Are you familiar with the term sales funnel? If you just had to low-key Google search “sales funnel“, have no shame. This is a judgment-free space. After all, one of our biggest writing tips is never to throw around jargon unless you’re 100% confident that […]

Marketing, Uncategorized

May 15, 2020

What is a Sales Funnel?

Sales funnels for strategic marketing

A few things about communication, creativity feminism and nature that delighted us recently With a few more spare moments in our days at home, we’ve found ourselves letting curiosity take the driver’s seat. We’ve been reading books, blogs and articles around topics like creativity, communication, feminism and nature (it’s especially interesting to us when these […]

Behind the Scenes, Meet Us

May 1, 2020

Four Things We’ve Learned During the COVID-19 Lockdown

Julia and Val researching on lap top.

4 Routines We’ve Developed During the Quarantine (*Hint: they’re not about hustling).

Behind the Scenes

April 16, 2020

Quarantine Routines

At Crafted Communications, our business is a certified StoryBrand Guide. In this article, we want to overview 3 reasons why this is important to you and the words we write for you. What is StoryBrand? Check out free resources from StoryBrand Marketing here. If you’ve never heard of StoryBrand before, here’s a quick summary of […]

Marketing

April 7, 2020

What is StoryBrand? And how will it help you grow your business?

Who we write for: If you’re a business owner, in a communications/marketing/PR role at your organization or a creative entrepreneur who loves designing (but maybe doesn’t love writing), then this blog is for you. Finding the right words: So many professionals we’ve talked to say that writing is the most anxiety-producing part of marketing. We […]

Meet Us

January 21, 2020

Meet Crafted Communications

Julia and Val at writing desk

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L0R 1B7
Beamsville, ON
Canada

We acknowledge that we live and operate on stolen land of Mississaugas of the Credit First Nation. We give respect and reverence to those who came before us.