Need to start from the very beginning? Want to know the difference between an onboarding campaign and a nurture campaign? We’ve broken down email marketing into three parts, to help you feel ready to take on the world: Part i: When you know you need to start email marketing Part ii: What is email marketing […]

Email Marketing, Marketing

August 19, 2020

Intro to Email Marketing

Julia and Val hold up a sign that says email marketing

Is Email Marketing Right for My Business? If you own a business or lead marketing-communications at your workplace, we know how busy you are. If you’re taking time out of your day to work on marketing, you deserve to know that your valuable time will bring you a return, whether it be:  Increased sales New […]

Marketing, Writing

August 11, 2020

Why Email Marketing

(And why it’s not just about perfect spelling and grammar) Disclaimer: This is not a soapbox rant about spelling mistakes. Actually, it’s mostly a series of GIFs. But we think this conversation needs to be more nuanced than the same old message, “Always proofread your work.” Different marketing platforms demand different types of language rules […]

Marketing, Meet Us, Writing

July 23, 2020

The Top 3 Writing Mistakes in Marketing

Two women editing their work

And Why it Matters for Marketing Your Business Have you heard someone use the term “copywriting” before and thought someone was referring to this: or maybe this: It’s okay, you’re not the only one. But what we do here at Crafted Communications isn’t about determining intellectual property (copyright licensing). We write words that sell things […]

Marketing, Writing, Your Website

July 17, 2020

What’s the Difference Between Copywriting and Content Writing?

woman laughing behind computer screen

Because, “not today writer’s block!” We give you three writing prompts to set you up for success the next time you write copy for your business. In the conclusion paragraph, we’ll tell you how you can translate your brainstorming to awesome pieces of written material for your next email, social media post or blog! Booking […]

Marketing, Uncategorized, Writing, Your Website

July 8, 2020

3 Writing Prompts to Help You Write Awesome Copy For Your Business (Even When You Don’t Feel Like It)

Woman in grey sweater writing

And how we can help you create high-converting website copy Websites for business leaders: You need a website that is going to grow your business. The problem is, many websites don’t have the right words on it to convert leads into sales. Are you confident that the words on your website are doing what they […]

Marketing, Meet Us, Writing, Your Website

June 17, 2020

Why the Words on Your Website Matter

How to Start Your Own Customized Word Palette Experiencing Writer’s Block? You’re not alone. Writer’s block happens to everyone! Try creating a word-colour palette for your brand to get you writing again. You don’t have to stay stuck. Finding the right words can be the hardest part of marketing your business, and we want to […]

Marketing, Writing

June 10, 2020

Choose the Right Words to Talk About Your Business

Tablescape of colours

(And why most businesses forget the most obvious one!) Your Quick Notes: You know the value of using the best words when writing content for your business. We’re talking triple-word-Scrabble-point kind of words that will give you all kinds of return on your investment. Whether you’ve invested time, energy or resources, you deserve to see […]

Marketing, Video, Writing

May 27, 2020

The Best 3 Words to Grow Your Business

Above shot of Julia and Val writing sales copy

How Your Brand Should Communicate and Respond During a Pandemic Since the start of the COVID-19 pandemic in Canada, we’ve been walking the fine line of keeping up to date with the impacts of the pandemic and also, not overwhelming our brains with information to protect our mental health. One way we tried to do […]

COVID-19, Marketing

May 22, 2020

The 10 Best Business Responses We’ve Seen to COVID-19 – and What You Can Learn From Them

Letter board saying "don't panic" with face mask below it

(And why your marketing efforts are being wasted without one) Are you familiar with the term sales funnel? If you just had to low-key Google search “sales funnel“, have no shame. This is a judgment-free space. After all, one of our biggest writing tips is never to throw around jargon unless you’re 100% confident that […]

Marketing, Uncategorized

May 15, 2020

What is a Sales Funnel?

Sales funnels for strategic marketing

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Beamsville, ON
Canada

we work on the beautiful, traditional land of the  Anishinaabeg, Ojibway/Chippewa and Haudenosaunee
peoples. 

We acknowledge that we live and operate on stolen land. We give respect and reverence to the many indigenous people of turtle island who came before us and who live here still today. 

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