That's why we're mindful about marketing.

WORDS ARE POWERFUL.

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Be More Inclusive in Your Marketing

We know what it's like to feel trapped on the marketing-hamster wheel: 

The truth is, traditional marketing has been responsible for a lot of problems, like entrepreneurial burnout, the perpetuation of stereotypes, and mindless consumption.

This is why we started doing it differently.

It's never enough – just when you've gotten the hang of a new social media platform, another one comes along

You feel so close to your business in the day-to-day operation you can't seem to see it from your customers' perspective

You're trying so hard to keep up with the ever-changing standards and best practices that you've lost sight of why you started your business in the first place

Carrot-and-stick tactics on digital marketing platforms leave you feeling like you're always falling behind the latest fads and trends

You always feel overshadowed by big businesses with larger marketing budgets and ad spending 

You feel like you have to learn a new language when experts use marketing jargon to try to "help" you



It's time for more sustainable ways of marketing. Entrepreneurs, people, and our planet need it.

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It's not pushy (because it's rooted in abundance, not scarcity).

It doesn't feel slimy (because it's devoted to bringing real solutions your customer's problems).

It's authentic and allows you and your business to be fully seen (which gives your audience permission to be themselves too). 

"Throughout the entire process Julia and Val made me feel so at ease with their friendly and compassionate personalities. They took the time to connect with me and bond over commonalities which aided in my comfort with them! Overall Julia and Val were so empathic and willing to help my business be the best version of itself."
 - Cassandra, Wildhearts Studio

A way of talking about your business that nurtures your audience and feels good in your body, mind and spirit.

MINDFUL MARKETING: 

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It provides sustainable goals to entrepreneurs which helps them stay focused on their customers and free from distracting marketing fads 

It helps entrepreneurs grow in confidence because with the right words to talk about your business you can connect better with your customers

It's based in empathy, so it helps us tell richer, more honest stories with each other as a culture

Why Mindful Marketing Is Better than Traditional Marketing: 

Meet Val

she/her

Co-founder,

Lead Brand strategist,

copywriter

Meet Julia

she/her

Co-founder,

Creative Director,

Copy Editor

As we've learned in our own personal development, you can't change a problem if you don't first identify it as a problem...

We had to learn all the mainstream rules first to see how they weren't working. We've read the books, taken all the classes, signed up for all the courses, and believed the big shiny promises.

But something always felt wrong to us. Somehow, all of these things felt like they were putting entrepreneurs (and their brands) into  a marketing-box; one that was prioritizing big ad budgets and the goals of social media algorithms at the expense of  human connection and creativity. 

So, when we began Crafted Communications, we did so with a growing bundle of evidence that supported this one core belief: 

Marketing is most effective when we treat it like a creative practice. Mindful marketing can tell stories that make the world better.

TRADITIONAL MARKETING TACTICS THAT DON'T WORK ANYMORE

Mindful MARKETING MEETS PEOPLE WHERE THEY'RE AT 
WITH DEEP RESONANCE.

ARE YOU TIRED OF MARKETING THAT:

Feels cliché and stereotypical

Prioritizes data and trends over human experience

Encourages mindless consumption






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3 Words to use in your marketing

Julia and Val are full of knowledge and resources to help you elevate your brand messaging. They identify actionable communication strategies based on the specific needs of your business or brand. They are also prompt, detail-oriented, and a joy to work with. Could not recommend Crafted Communications enough! Every business could benefit from their expertise.
- Tania & Amanda, Staff Meal Niagara

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Beamsville, ON
Canada

we work on the beautiful, traditional land of the  Anishinaabeg, Ojibway/Chippewa and Haudenosaunee
peoples. 

We acknowledge that we live and operate on stolen land. We give respect and reverence to the many indigenous people of turtle island who came before us and who live here still today. 

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Questions? Email us at: 
hello@craftedcommunications.ca