This spring, Crafted Communications was honoured to have a couple interns in the virtual office, one of which was Tianna Thomas – the newly graduated PR practitioner, host and founder of Sip of T Podcast, and co-owner of Dr. Shea shea butter. From ideation to developing content strategies and writing social media posts, Tianna’s work has brought fantastic support and insight to Crafted Communications this season. We are so grateful for her work these past weeks and look forward to sharing some of her writing here in this blog!
A multi-hyphenate entrepreneur herself, Tianna wanted to share some of her recent discoveries and perspectives into the area of investing in yourself as an entrepreneur. Read on for some great practical tips from Tianna!
Tianna Thomas, Crafted Communications Intern: In this blog, I speak about why taking time for yourself is the greatest investment you can make for your business. The blog also features a variety of self-care areas to help you double up on your current investment so, let’s get started!
If you’re anything like me, you have creative ideas, you’re a big dreamer, and you know you’re capable of being the change you want to see in the world. You devote time and energy to your work; and whatever you do, you put your heart into it. Naturally, you’re a giver, and sharing your skills with the world is the best way you know how to give.
Sound familiar at all?
But here’s what I’ve realized – when we’re always giving, we forget that we need to take time to pour into ourselves. Often when we come to that realization it’s because life has forced us to stop or make a change.
Friends, when it comes to investing time and energy in ourselves, let’s not wait until life gives us no other choice.
When I began podcasting in 2018 it was just a hobby. I had a small following that enjoyed the content, and they always looked forward to hearing something uplifting from me. Once I graduated, I decided it was time for me to serve a larger audience and expand my reach. After all, my current listeners believed in me, and I wanted to continue to provide value and make others happy.
However, in the process of investing in the best software and programs to enhance my online presence and grow my audience, I began to neglect myself. After a while, I noticed that my motivation, focus, and creativity all began to decline. Though I was still actively engaged online, something felt off. It wasn’t until I was fresh out of topics and ideas that I realized it was time to begin nurturing myself.
As creators, entrepreneurs, and small business owners, we are continually looking for ways to pour into our audiences. And now with the strain of the pandemic, we are required to search for innovative ways to turn profits. However, what we often fail to realize is that sometimes the best way to increase profits is to invest time in ourselves. Think about it, how can you be of service to your clients if you are not at your best?
When you make the decision to invest in yourself and your goals, you will notice the difference in every area of your life. Investing in yourself gives you the opportunity to develop your intuition and increase your self-awareness, thereby helping you to figure out what works best for you. Taking time for yourself helps you ensure that your mental, emotional, and physical wellness is at its best too. And the more in tune you are with yourself, the easier it will be for you to recognize when it’s time to check-in and take that time for you.
According to Nely Galán, the author of Self Made:
When you choose yourself, people will notice you and they will choose you over and over again.Nely Galán
It’s also true what they say – before you help others, you must first help yourself. Think about it: if the goal is to pour into the lives of others, you need to first make sure you have something to give because you can only give from what you have. Trust me, I’ve been where you are before, and I know what it’s like to prioritize your audience and want the best for them. But your clients will understand if you need to take a little time – and in the end, a better you will only serve as a benefit to them.
The decision to stop and take time for me was a mental battle, but I am grateful I took the step back. In my time away from being business as usual, I have found calm and clarity, though there has been uncertainty.Tianna Thomas
An investment in yourself can increase your creativity, change your perspective, and widen your scope of experience. If you ever find yourself feeling lost, out of ideas, or unmotivated to continue, you may just need to stop and take some time. Once you take that time for yourself, you can gain fresh knowledge that can reignite your passion and give you a sense of fulfillment, which can help to motivate you. Your investment in yourself and your goals will only serve as a benefit to you and your business in both the distant and near future.
There are many ways to invest in yourself, and only you truly know what’s needed to increase your value. To some, investing can be taking care of their physical and mental health, to others it’s personal growth and educational success. One thing though that is certain is the return you’ll get on your investment, because making time for you is one of the greatest investments you can make. Below are some areas you can use as starting points to begin investing in yourself or double up on your current investment.
One of the best ways to invest in yourself and pour back into your business is by furthering your education. I understand not everyone wants to be a lifelong student and that’s why I challenge you to access the types of informal education around you. Ways to develop your skillset and further your education can include:
Remember we’re human – socializing and interacting with others is something we’re meant to do. These interactions can serve as a benefit and a tool for investing in you. Take time to connect with the people and loved ones currently in your life, expand your network, and maybe get a mentor. Conversations with clients and coworkers are great, but sometimes an interaction with your personal network is what you need.
Get outside, get active, exercise, sleep, and also remember to think about your nutrition. When it comes to physical health there are various practices that you can shape to work for you. Never underestimate the power of a quick nap or having a snack. Sometimes the body and mind just need a chance to refuel with something that can elevate our mood. If you feel like an investment in physical health is for you, here are some activities you can do:
Did you know that meditating for just 13 minutes a day can improve your attention span? Regular meditation can also reduce stress and improve your emotional health.– Healthline
I’m sure we’ve all heard something like this before:
“Whatever your mind can conceive and believe, it can achieve.”
As a creator, a business owner, or an entrepreneur, you’ve been able to bring this motto to life. Your mind has helped you in so many ways, and it’s important to stop, analyze and recalibrate when your mind needs a break.
This investment allows you to discover fresh perspectives and other ways of life. When it comes to personal growth you must take time to explore yourself – analyze what you like and don’t like to understand what works for you and what no longer serves you. Find a new hobby or pastime, explore new places, ideas, and activities, or create a vision board. You never know how this shift may change your approach and understanding of your business.
According to this article ‘Spiritual Health Basics and 12 Simple Ways to Invest in Yourself’, good spiritual health can help you to feel calmer, centered, and mindful. It can decrease anxiety, provide you a community, and help you to develop your values. There are many ways to grow spiritually and to further understand yourself. Personally, I’m just getting started with deepening my spirituality and wanted to share this article with you.
Whatever activities you choose remember to be intentional with your investment – invest in yourself while understanding why your investment is necessary for you. When I began investing in myself, I had to stop and assess what needed to change and what I wanted to keep or enhance. I tried various tools and then began fitting them into the lifestyle I wanted to build. Personally, I’ve found that the best way to invest in myself is to be in equilibrium with a good work-life balance – but starting with one thing at a time until you find your balanced scale is just fine.
Investing in yourself is like a monthly payment that’s ongoing, but the difference with this payment is that it’s not pre-authorized. There’s no set time for this payment to leave your account. You may tell yourself that on the 1st of every month you will stop and dedicate time for yourself, however, the process of investing in yourself can be sporadic. It’s difficult to pick a set date and time because sometimes you will need to stop and just have that moment. There will be times when you want to keep on working but resting and resetting is what’s best for you.
The decision to stop and take time for me was a mental battle, but I am grateful I took the step back. In my time away from being business as usual, I have found calm and clarity, though there has been uncertainty. I challenge you to take time for yourself and if you’ve already begun the journey of investing in yourself, please share your experience and let us know what tools have been working for you. – Tianna Thomas