A few things you’ll find in this blog: how to make decisions as an entrepreneur, how the different decision-making types look and feel, what modalities you can look to for guidance and tips on getting in touch with your intuition.
As an entrepreneur, you have to make a lot of decisions every day.
…. Like. A LOT of decisions. How will you structure your day? Will you send a pitch for that job? How much should your products/services cost? Do you want to take on this client? Are you willing to do an exchange of service? Should you hire a bookkeeper or use accounting software? What marketing platforms should you be on? Should you be posting every single day or is every other day enough?
And so on.
At first, it is kind of amazing. No one is telling you what to do, so it feels like you can create your own glorious business universe.
The first time you write an entire email campaign from your bed? It’s a magical feeling.
When you notice your pup getting restless, and decide to walk her at 2:30 pm? The freedom!
Wake up after a truly terrible night sleep, and decide to push your workday back an hour? How liberating!
But then it just keeps going. A little while after the initial excitement subsided, Julia and I were faced with so many decisions, that a small part of us was looking around for a proper adult to handle them.
You know, a grown-up. Someone who drives a luxury sedan and has a penchant for Ann Taylor.
It didn’t take long to realize that no “proper adult” was coming along to save us.
So, we had to figure out how to make decisions ourselves, and more importantly, we wanted to feel good about these decisions.
Like most other people, when we want to make a decision, we often sit down to think about it. We run it through our minds and turn it over and over again. We have imaginary conversations with other people, we play out scenarios.
The problem is, this incessant mental chatter doesn’t actually help us make a decision we feel good about. That’s because our minds constantly change, flip back and forth, imagine the worst-case scenario and then the best-case scenario.
Would you trust a business advisor who flip-flops all the time? Would you go to a friend for advice who immediately thinks of all the things that could go wrong? Unlikely.
So why would we go to the voice in our heads for answers?
In our quest for a better way, we turned to some new-to-us modalities to help support our process as business owners. After implementing some new ways to manage our daily decision making, and seeing the results on our business, we want to share our learning with you!
From astrology to human design, to becoming aware of patterns formed in childhood, we have been collecting wisdom from all different types of thought leaders. Leaders like Jennifer Armbrust, who is on a mission to bring feminist principles to transform our relationships with business, money, the earth and each other.
These modalities presented us with a better way. That way is listening to our deeper wisdom.
Every person has their own decision-making authority (ie. “compass”). Your job is to find out yours. We’ve listed out a few different ways that people make decisions. Do any of these resonate with you? Let us know in the comments!
The next part after listening to your inner authority is probably the hardest part of all – honouring whatever the decision is. Trust that you are supported and that your body has wisdom that doesn’t always make sense to our brains.
Like we say to our copywriting clients, our brains are designed to do two things: 1) survive and thrive and 2) conserve calories. It is always trying to save energy so it can keep us safe. The familiar feels safe, even when it isn’t in our best interest. The mental chatter we talked about earlier is a way of processing the world in our own minds, in an attempt to maintain a sense of control. But… we cannot control the world around us (what the heck, world? can you just? for once? ugh.)
The best way you can start tuning into your inner wisdom is by giving it a chance. Most of us have been conditioned away from this type of decision making because we are told to trust reason and analysis above all else. We’re taught that we can think our way to success.
The truth is, we can’t. Our inner voice is a collection of what our parents, teachers, friends and society has told us. It is too shaped by external factors to be trusted as our true authentic self.
But as soon as we tune into the wisdom that has been there all along, the more clarity we will find. We know this is a new idea for most people, and that makes it scary. We get it! It takes so much trust. But trust is like a muscle.
Start writing down decisions you’ve made using your gut, intuition, emotional wave or talking it out. Let your trust build as these decisions lead you in the right direction. Soon, you’ll be flexing that trust muscle all over the place!