Email Marketing Ideas

Here are your next 15 emails , on the house! Cheers!

We’ve been talking a lot about email marketing lately. Maybe it’s because email marketing is one of the most misunderstood creatures in the marketing world and we want to help everyone see how awesome it is. Or maybe it’s because the latest consumer reports since COVID-19 have revealed significant increases in online shopping habits (making it more important than ever to nurture online relationships with your customers). Or maybe because email marketing is proven time and time again to be the most effective marketing strategy for businesses.

There are lots of different kinds of email campaigns. If you want to learn more about the different types of sequences you can implement in your email marketing, we wrote a blog about it here! Today we’re going to focus on helping you come up with content for your nurture campaigns.

Your nurture campaign is there in between your sales campaigns, holiday campaigns, trigger emails and welcome series. It’s the middle space, and requires the biggest-picture thinking because you have to come up with ways to build relationships with your audience on a regular basis.

Developing an email marketing routine can be tricky. But showing up consistently and reliably for your audience is essential if you want to build meaningful, authentic relationships with the people on your contact list. That’s why we wanted to put this list together for you – to help you remember that you always have something to say (even on the days when you feel like you don’t).

If you send out weekly emails, these could be over three months worth of email topics! Or if you send out monthly emails — well, we’ve got you covered until the end of 2021!

Email Writing Prompts

1. What is one update you can give on a campaign or project you’re working on for your customers?
2. Come up with a list of 10 things to share that will be valuable to your audience (either 10 ways to use your product, 10 best examples of your service in action, 10 things they should know about your industry, etc.)
3. Tell a story using second-person narration (“you/your”) about a specific situation your clients could identify with. Then explain how your business can help solve this problem they encounter.
4. Create content that serves a specific seasonal need your audience has 
5. Share a testimonial or client success story 
6. Give away a free quick tip to your audience to help them with a specific everyday problem
7. Share an interesting article from the news, a trade publication or a thought leader in your industry that you think your audience would find interesting. Summarize it briefly and share your thoughts about it. 
8. Think of an objection your audience might have before signing up for your service, or buying your product. Identify it honestly, and then overcome it persuasively. 
9. Create a deliverable (like a template, a checklist or a sample of your work) and send along as a gift
10. Let your clients know a secret before anyone else in your audience group (social media followers) 
11. Collect user-generated content from your users and share a weekly round-up 
12. Share your top 5 favourite resources that could help your clients with something relevant to your industry (ie. day planning apps, books, Instagram apps, etc.) 
13. Reassure, validate, encourage your customers with inspirational words. Your audience wants to know you understand them and know how to be there for them. 
14. Create a short survey to ask for feedback (keep it to less than 5 questions to ensure a higher response rate) 
15. Share your story – where were you before you were in business? Why did you start your business? What do you do differently than your competition? What is your mission and vision statement? 

Conclusion:

Well there you have it! You’ve got months of email ideas ready to go. Truthfully, the hardest part most days is finding new ideas, so we want to save your energy for the parts of your business that matter most to you.

We can’t wait to join your email list and see what you have to say!