And how we can help you create high-converting website copy

Websites for business leaders:

You need a website that is going to grow your business. The problem is, many websites don’t have the right words on it to convert leads into sales. Are you confident that the words on your website are doing what they should to sell your product or service?

Remember:

The right words are like magnets. They attract great people to great brands.

Because businesses sell to people, not robots

Even the most beautiful websites can just become ineffective if they aren’t using words to attract and connect with your audience. Building a great website is about more than just looking pretty, and it’s just plain wrong that you’ve poured time, energy and money into your business, but aren’t seeing results!

End the website shame spiral!

Enough hiding your website behind the publish button. Enough passing out your business card with the disclaimer, “Oh, don’t mind our website, it’s still in progress.” You deserve to feel proud and confident about the website you’ve invested so much in! (And you should know that it’s working hard for you as your digital storefront window).

It starts with the words on your website

You need words on your website that do more than inform – they need to captivate, persuade, solve problems, empathize … and of course, convert leads into sales!

And no, this isn’t too much to expect from a few words. Words are incredibly powerful tools we use to connect with others. They literally take on a life of their own when they are put out into the world, because every single person carries their own unique associations with certain words.

Like Emily Dickinson says,

A word is dead

when it is said some say.

I say it just begins to live that day.

We agree. Your words can inspire new beginnings, crush limiting beliefs, solve problems and initiate change. At Crafted Communications, we use words to help businesses we believe in share their gifts with the world. We choose words for your website using a variety of copywriting and content writing techniques so your website can:

• Attract awesome customers through a shared story
• Remove barriers to buying/registering/donating by minimizing any sense of risk or uncertainty
• Reduce your administrative time by using clear language
• Create ongoing relationships with customers (This one is really about give and take. We use words to provide an abundance of value and empathy to your clients before asking them for anything!)

Here’s how it works:

1. Let’s Meet! We’d love to sit down and chat to talk about your website – how do you feel about it? What’s working on it? What isn’t working on it?
2. We Write! After we’ve settled the details, we’ll get to work writing, and designing the wireframe of your website. Every word we write is chosen carefully and used strategically. We’ll hand you a map that will tell your or your web developer what words to put where. (There’s a whole science behind how the eye reads a website and we leverage that in our website copywriting).
3. You Grow! Yes! With the new words on your website, you will make everyone happy – yourself, Google, and your customers! Start tracking your Google Analytics, and watch your sales soar (all because your customers know what you’re selling and why it matters!)

Conclusion:

Want to know if the words on your website are boosting your website-game or dragging it down? We’d love to help you find out, so you can have peace of mind and confidence.

Check out our free quick-website audit resource to start making changes today – they’re small changes that can have a huge impact!

You can also measure your website’s ranking at Ubersuggest to see if your website copy is leveraging SEO as much as it should.

Your website has an important place in your business’s sales funnel. Let’s make sure it’s the 24/7 salesforce it should be!