(And why most businesses forget the most obvious one!)

Your Quick Notes:

You know the value of using the best words when writing content for your business. We’re talking triple-word-Scrabble-point kind of words that will give you all kinds of return on your investment. Whether you’ve invested time, energy or resources, you deserve to see results. Words can do that for you, we see it happen every day.

Here’s the thing – people only buy something once they’ve read words that make them want to buy it. Once you understand this, you’re in a perfect position to boost your sales copy and increase your sales.

So, here are the three words you should use to increase your sales and grow your business.

1. “You”

The first word that will make your business money is YOU. Why is “you” such a powerful word? Because it automatically means you’re talking about your customer and not just your own business. In a time of information overload, it’s more important than ever to personalize your messaging so you’re speaking directly to your customers.

2. “I understand”

The second word (okay, well, this one’s a phrase) is I UNDERSTAND. Research confirms the importance of showing empathy when making meaningful connections with people. Empathy is so powerful in your marketing sales copy because it shows that you are ready to meet people where they are at. By using empathetic language, you can show your non-judgmental knowledge of their current situation. When you do this, you can help them overcome any limitations they might be feeling, acknowledge any objections they have, and breakdown negative stereotypes they might be conjuring up. Note that empathetic language is especially important to include when marketing to a millennial audience!

3. “Buy now”

Though it may seem obvious, the final words you need to include in your sales copy are BUY NOW. You’d be surprised how often businesses forget this one! (Although many times, we think it’s more about a fear of selling than about forgetting.) All of your main sales platforms need clear, bold, call-to-actions. This means you need clear sales directions on your website, social media platforms, and emails so that people have quick and easy access to purchasing your product and service when they’re ready. If this is the only tip you take away today, you are already going to increase your sales!

Conclusion:

The words you choose matter. Ultimately, a beautiful logo, a stunning website and perfect people-centred photography are only sales assets to you in as much as you have the right words on them to actually sell your product and service. And selling always comes down to solving problems for your people as clearly as possible, with words like “you” , “I understand” , and “buy now.”