At Crafted Communications, our business is a certified StoryBrand Guide. In this article, we want to overview 3 reasons why this is important to you and the words we write for you.

What is StoryBrand?

Check out free resources from StoryBrand Marketing here.

If you’ve never heard of StoryBrand before, here’s a quick summary of how it works: StoryBrand is a 7-step marketing framework based on proven research to help anyone develop a brand narrative that will grow their business. Through the power of story, science and clarity your marketing materials will finally be worth the time and resources you invest in them.

StoryBrand walks you through the elements of a story so you can choose only the best words to talk about your business. As StoryBrand CEO Donald Miller says:

In July 2019, Crafted Communications became a certified StoryBrand Guide. We (Julia and Val) traveled to Nashville, Tennessee to learn from marketing experts Donald Miller and JJ Peterson how we can better serve our clients by implementing powerful stories and radical clarity into all their marketing materials.

Here’s why this matters to you:

You’ll increase engagement with customers.

When you have a brand story that positions your customer as the main character, you invite them into a story loop they care about, because suddenly your business is not just asking them for money, it’s solving a real problem for them.

You’ll boost your website conversion rates.

When you have a website that operates as a sales funnel, all the time and money you’ve poured into your website will actually pay off! It’s all about choosing the right words and putting them in the right places so that visitors receive value, solutions and the success they’re looking for – from your business.

You’ll grow your business.

When you have an effective sales funnel that nurtures customers from the first Instagram post they see to their repeat purchases, you will provide customers with value, solutions and a reason to come back again.

Your brand needs a story:

Now that we’re all on the same page about StoryBrand marketing and how it will make a difference in your business, we’d love to schedule a call to discuss your current marketing challenges and how we can help you create a solution with the right content and strategy. At Crafted, we’ll make sure there’s a compelling narrative building your brand and driving your business forward. Not only will your words work like magnets to attract people to your brand, but all your marketing platforms will work synergetically as a sales funnel.

Conclusion:

Contact us today if you want help with:

• Developing your brand story and messaging guidelines
• Creating communications plans that help you meet your goals and prepare for challenges
• Writing and wireframing your website copy
• Writing and wireframing your landing page copy
• Writing lead generation content (white pages, quizzes, PDF downloads, etc.)
• Writing stronger call-to-actions
• Marketing audits (websites, welcome packages, print materials, etc.)
• Creating and writing email campaigns
• Writing sales letters